Located at W Austin 
200 Lavaca Street · Austin, TX 78701  · 
Phone: 512.542.3660

Press

See what others have to say about TRACE...

KTBC - FOX 7 - February 22, 2012
“Executive Chef of the W Austin Hotel, Nadine Thomas, says she is excited to see students learning how to compost while still in school.”  View online >>

Atlanta Journal Constitution - February 9, 2012
“Where to eat: Trace at the W Hotel. Texas treats such as rabbit pot pie.” View online >>

February 9, 2012Culture Map - February 3, 2012
“When the W Hotel employs a full time forager in their hotel restaurant to cater to the needs of your city, you know you’re doing something right.”  View online >>

Austin360.com - December 28, 2011
“Trace reframes what one should expect from a hotel restaurant, focusing on seasonal and local ingredients.”  View Online >>

Austin Chronicle - December 15, 2011
“Remde includes chefs who have committed to a farm-to-table ethos for their restaurants, notably Paul Hargrove of Trace at the W," View Online >>

Culture Map Austin - December 8, 2011
“General Manager Drew McQuade wants to thank the Austin community for its support and open up the month-long birthday celebration to one and all," View Online >>

KTBC FOX 7 - December 7, 2011
“Janina O’Leary from Trace restaurant stopped by Good Day to talk about Eat Drink Local Week, ” View online >>

Eater Austin - December 1, 2011
“Trace at the W Hotel is the first W dining room not to be launched by a celebrity chef--has garnered accolades from near and far praising Chef Paul Hargrove's thoughtful, hyper-local cuisine.”  View online >>

Austin Lifestyle - September/October 2011
"Chef Paul Hargrove and staff forager, Valerie Broussard, work together in finding and creating dishes using the most sustainable, seasonal and local ingredients..."  View online >>

Edible Austin - Fall 2011
"Food and Beverage Buyer and Forager for the new W Austin hotel and its restaurant, Trace. When people grow, harvest or hunt something special, she's the one to call."  View online >>

Austin360.com - August 15, 2011
A Spicy Manhattan at the W Bars
"The Mexican Manhattan was Thompson's first original recipe on the Living Room menu, and his snarky answer to Austin's wildly popular Mexican Martini."  View online >>

The Austin Chronicle - July 28, 2011
The 2011 Fried Chicken Update
"Trace at the W Hotel offers two fancier dishes during its weekend brunch... Both of these dishes, paired with a couple of sensational cocktails, made for a happy afternoon spent in a food-induced coma."  View online >>

Austin360.com - July 22, 2011
Trace forager Valerie Broussard: What's in your Fridge Friday?
"She might not be the person harvesting the food, but her goal is to be as intimate with what's growing in Central Texas as the farmers themselves."  View online >>

Culture Map Austin - July 5, 2011
"Located inside the suave and sexy W Hotel, Trace offers high-class modern cuisine from a host of experienced chefs."  View online >>

L Style G Style - July/August 2011
"Do not be fooled by Trace's simple menu of local and sustainable options. Chef Paul Hargrove has tricks up his sleeve that weave intricate and surprising flavors throughout."  View online >>

Houston Modern Luxury - June 2011
Audacious AustinAustin American-Statesman - May 24, 2011
"Paul Hargrove sources ingredients from the nearby farmers marketand serves staunchly rustic but truly fascinating fare..." View online >>

Blog-- Fabulous Drinks Austin Eats - The Best Food in Austin - May 23, 2011
"Because of Broussard's passion, its fair to say that Trace at the W Austin is serving up some of the highest quality food in the city."  View online >>

Blog-- How to Make a Great Cocktail: Go to TRACE - May 23, 2011
"The TRACE cocktail list has a mix of classic in pre-prohibition cocktails like the Manhattan and the Old Fashioned and specialty drinks like the Bluegrass Martini."  View online >>

KTBC FOX 7 - May 11, 2011
Chef Paul Hargrove previews his creation for the Sustainable Food Center's Farm-to-Table fundraiser.  View online >>

The New York Times Style Magazine - May 5, 2011
Austin's New Hot Hood
"Pre- or post-show, Trace, a farm-to-table restaurant at the W, packs them in with the chef Paul Hargrove's cooking, much of which is supplied by the on-staff forager Valerie Broussard, who works with local farms like Springdale and Rain Lily." View online >>

L Style G Style - May/June 2011
Go Ahead...Have a Bite
"Nestled comfortably at the base of the W Austin, it's an understated culinary gem."  View online >>

Austin Chronicle - April 8, 2011
"Food so local it could run for City Council"  View online >>

The Houston Chronicle - April 6, 2011
Austin has plenty of options for eating out
"It's an exciting menu that matches the new playground that the W has become." View online >>

Austin360.com - March 30, 2011
Be a Weed Eater, straight from your backyard
"Chef Paul Hargrove is looking to expand his menu at Trace Restaurant in W Austin with wild edibles from around Austin..."  View online >>

Washington Flyer - March 15, 2011
"Valerie Broussard, the hotel's official forager, works in conjunction with Chef Paul Hargrove to find the most local food in the region for the hotel's restaurant, Trace."  View online >>

Blog: Fabulous Drinks in Austin, Nicole Carbon - March 14, 2011
"The patio, the happy hour and the drink made with local tequila was all so fabulous!"  View online >>

AustinChronicle.com - March 10, 2011
"The hippest new happy hour in town has to be the Social Interactive Playtime at Trace at the W Hotel."  View online >>

Austin360.com - March 9, 2011
A SXSW festgoer's guide to Austin's many new restaurants
"Trace, the restaurant at the new W Austin Hotel and Residences, has carved a specialty niche by having an on-staff "forager, who will scour the local earth, skies and waters for chef Paul Hargrove's meat and produce."  View online >>

Field and Feast - March 8, 2011
"I could not believe my luck when I asked Paul Hargrove, Chef de Cuisine at Trace Restaurant in Austin, Texas, for a recipe to share on the website, and he offered up one of the restaurant's specialties: the much ballyhooed Rabbit Club."  View online >>

Field and Feast - March 7, 2011
"From its sleek, stylish interior to the expertly crafted menu, featuring locally sourced ingredients, Trace has made its mark on the dining scene..." View online >>

Austin Chronicle - February 18, 2011
Local Is as Local Does
"Buying local may cost more, and it certainly means more work for the chef and the kitchen staff, but the chefs who are doing it are aware that the closer the farm to the fork, the better the flavor of the food."  View online >>

Austin360.com - February 16, 2011
"Proponents of local food say not only are locally sourced fruits and vegetables fresher because they haven't had to sit in a warehouse or travel in a truck to get here, the money spent on the produce stays within the local economy, supporting business owners and their employees."  View online >> 
 
Austin Eavesdropper - February 7, 2011
"In the end, Trace pleasantly surprised me with its rustic menu, affixed to wooden slabs and so thoughtfully crafted with the region in mind." View online >>